As the custodians of the world famous ATACC Course, we specialise in high fidelity, immersive education and all of this experience cascades down through every level of our training.

Our mission statement is “empowering people to save lives” and that runs through everything that what we do! From our entry level First Aid courses, through our entire Immediate Emergency Care Programme (IECP), up to our advanced level critical care courses.

All our courses avoid over-complication and unnecessary content, to clearly define what really matters, ensuring that the simple things are done well, to buy time for the more advanced skills that follow.

Realistic, hands on, experiential learning has always been at the core of our training, with short theory sessions, followed by practical skills, all brought together in our casualty simulations.

In addition to our training courses, The ATACC Group are the UK’s leading provider of Clinical Governance for the Emergency Services and also high-risk industries, backed by our Medical Advisory Group, with extensive experience from the NHS and the Major Trauma Networks. This provision ensures that standards of training, delivery and equipment are met and offers extended services such as Service testing and Incident debriefs for learning and welfare.

Our consultancy work also extends into Medical technology and development, including simulation, rescue equipment and a number of key new medical devices.

Our latest area of business is Digital Education for establishing Medical Communities. Whether it is a large scale international conference or personal private study, our brand new educational Metaverse ‘ATACC World’ will potentially offer a diverse and unlimited range of interactive medical education, which will also potentially generate the world’s largest medical community. The capabilities of the ATACC World are as big as your imagination, sharing best practice, promoting knowledge transfer, encouraging the development of high quality CPD and making medical conferences accessible, reaching communities normally unable to attend. We saved the best until last – it will be free to subscribe!


Dr Mark Forrest

Medical Director

Dr Mark Forrest BSc Hons MB ChB FRCA FICM FFSEM is our Medical Director. He is an NHS Associate Medical Director and a Consultant in Anaesthetics, Critical Care and Prehospital Care. Mark is also the Founder of ATACC and has spent more than 25 years tirelessly delivering world-renowned teaching, innovating, simulating and making the impossible seem to happen.

Danny Ambler

Managing Director

With a background in Project and Account Management, Danny is responsible for evolving customer relationships and bringing The ATACC Group to the forefront of the Medical Education world with innovative ideas and technology. He also oversees the operations team, ensuring that the day to day business is running smoothly.

Chris Morris

 Director of Business Development

Chris is a registered paramedic and has extensive experience in medical support for high risk operations worldwide on behalf of diplomatic missions, exploration companies and high net worth individuals. He is now leading on bespoke training courses and international relationships.

Lee Winterbottom

Director of Quality and Governance

Lee works closely with the Medical Director and Medical Advisory Group to provide clinical oversight and support to our customers and partner organisations. His efforts ensure that organisations are accountable for continuously improving the quality of their services and delivering high standards of care.

Nic Sparrow

Director – ATACC Canada

Nic specialises in Emergency Medicine and is an EMS Physician. He also works as a rural emergency room physician in British Columbia, Canada and has been active in prehospital care for over 15 years.

Jess Edmondson

Head of Business Improvement

Jess spends most of her time building and developing systems that improve, optimise, and automate current processes. She also works on the organisation and logistics of the coveted ATACC Course amongst other projects.

Deborah Aspinall

Financial Controller

Overseeing all the incomings and outgoings of the business, Deb is also responsible for day-to-day finance tasks. She also analyses and reports on the business financial data and chases the guys for receipts!

Charlotte Downham

Customer Service

The first point of contact, Charlotte administers all our enquiries to ensure you speak to the right member of the team to suit your needs. She also plays a key role in planning the ATACC Course and managing the candidates.

Debbie Townsend

Training Co-ordinator

As part of the training team, Debbie ensures that all candidates who attend our training receive their certification. Her other responsibilities include auditing training kit, customer liaison and preparing training materials.

Hannah Davis

Head of Media & Marketing

The Queen of logos, Hannah is our social media and E-Commerce guru. From sourcing and ordering new products to packing and sending your orders, her other skills involve creating social media posts and our training documents.

Joe Benson

Simulation & Technology Specialist

Working in The Lab, Joe is responsible for creating new special effects and prosthetics for our courses. Joe is always finding new and innovative methods to challenge learners and improve education through realism and immersion.

Craig Sephton

Lead IQA and Compliance Manager

Craig ensures that the ATACC Group has effective, robust and transparent Internal Quality Assurance. This includes the safety, fairness, validity and reliability of training delivery, assessment methods and decisions. These standards will also uphold the credibility of the qualification and reputation of not only the ATACC Group but will also equally measure and match those expectations set by QNUK and appropriate awarding bodies.

John Parkinson

Learning and Development Lead

With a focus on goals and personal development, John offers a solution-focussed approach to learning. His experience within the Fire Service allows him to deliver an experiential methodology to both support and challenge clients’ thinking.


Dr Eimhear Quinn

Consultant in Emergency Medicine and HEMS Doctor

Eimhear is an Emergency Department Consultant at Salford Royal Hospital and flies with the Northwest Air Ambulance.

Dr Rob Greenhalgh

Emergency Medicine
and HEMS Doctor

Rob works in Emergency Departments and across the South-East of England as a HEMS doctor.

Dr James Tooley

Consultant in Paediatrics and Neonatal Intensive Care

James is a Paediatric and Neonatal Retrieval Medicine Consultant based out of Bristol.  He is also a Critical Care Doctor for Great Western Air Ambulance.

Dr Drew Welch

Consultant in Anaesthesia and Pre-Hospital Emergency Medicine

Drew is a Consultant Anaesthetist at the West Suffolk Hospital and a HEMS Consultant with the East Anglian Air Ambulance

Dr Jill Selfridge

Consultant Anaesthetist / Intensivist

Jill is a Consultant Anaesthetist in Intensive Care for the Scottish NHS